The explosion of eRetail Media
Digital advertising is looking good at the start of 2021
The IRS e-pub observatory announced last Tuesday a 42% growth in digital advertising compared to 2020 (+ 37% compared to 2019).
The eRetail Media sector has made a strong contribution to this growth (41% growth compared to 2020 vs. 45% growth compared to 2019), in particular thanks to the explosion of Retail Search in recent months.
🔎 📈 Key Retail Media figures to remember from H1 2021:
👉 41% growth in Retail Media (€ 293M)
👉 66% growth in Retail Search (€ 185M)
👉 13% growth in Retail Display (€ 108M)
This growth is driven by regular visits to eCommerce sites, the provision of granular data by retailers, ease of performance monitoring and the emergence of new formats.